WORKSHOP: MASS VIRTUAL REALITY MARKETING IS NO ROCKET SCIENCE (DAY 2 / 3PM)
Google Cardboards (Virtual Reality Viewers made from cardboard) are not for nerds, but for the the masses. Put your phone in and you are ready for the new world: Virtual Reality. 16 million Cardboards are world-wide in circulation. That are more than 80% of all VR Viewers out there.
Without a doubt, Virtual Reality Marketing will be/is in fact an important topic. Part of the customer journey already takes place there. Virtual Reality shops, travel bookings, user generated content, VR concerts, VR analytics,… are happening right now.
In this workshop we will show you the state of the art, examples, best practices and future trends focused on mass virtual reality marketing with the Google Cardboard. Charge your phones and get ready! Cardboards will be provided.
LOOKING FOR BRANDED VIRTUAL REALITY VIEWERS?
Thank you!
Thank you for coming by! You probability know what a Google Cardboard is, you may have used it before, or you maybe are totally new to this. To give you the best start we composed a small selection of apps that are worth to try and give you a the best idea about Google Cardboard. Please also visit our Workshop on the day 2 at 3 PM at TIGHA 2.
First please download the Google Cardboard App below and scan with the app the QR-code on your NEXT16 Cardboard to set your phone up.
1. Download Google Cardboard App
2. Scan QR-code with Google Cardboard App
AIDA ship tour
Visit the cabins of the fleet of AIDA from inside.
No download required
YouTube - Bahlsen
YouTube offers several 360° Videos. Try out Bahlsen Sweet Kitchen.
No download required
KNAUF Top View
Configure your car and learn more about the interior and accessories.
~450 MB download
Google Street View
Streets, but also entire museums. Try: „Miniaturwunderland Hamburg“
~ 50 MB download
StarTracker VR
Real star map overlay of your current GPS position.
~ 15 MB download
Within
The best 360° / 3D videos in one app. We recommend: „Take Flight“
[~600 MB download]
Cardboard CameraVR
Make your own 3D / 360° pictures right here with your smartphone.
~ 70 MB download
FUN GAMES FOR HTC VIVE
The Lab
Welcome to The Lab, a compilation of Valve’s room-scale VR experiments set in a pocket universe within Aperture Science. Fix a robot, defend a castle, adopt a mechanical dog, and more.
Budget Cuts
Budget Cuts is a VR stealth game for the HTC Vive, currently in development by Neat Corporation. Keep your wrist bands on, this gonna be thrilling!
Tvori
Tvori is a playful program for animating in virtual reality. Create your own scene by drawing and using the props and animate everything by drag and drop.
Museum Fine Art
Explore a virtual museum in room-scale VR: see famous sculptures in full, 1:1 scale and see famous paintings without the limitations of glass and security guards.
Tilt Brush
Tilt Brush lets you paint in 3D space with virtual reality. Unleash your creativity with three-dimensional brush strokes, stars, light, and even fire. Your room is your canvas. Your palette is your imagination. The possibilities are endless.
Rec Room
Welcome to Rec Room, the virtual reality social club where you play active games against competitors from all around the world. Hang out in the locker room, customize your appearance, then party up with friends new and old to play games like Paintball, Dodgeball, 3D Charades, Disc Golf and much more!
Fantastic Contraption
A surreal building game for Vive VR. Create life-sized contraptions as tall as you can reach, then send them whirling, flinging, and trundling off to solve puzzles on the other side of a floating island. There are no right or wrong solutions, so bring your creativity.
Raw Data
Built from the ground up for VR, Raw Data’s action combat gameplay, intuitive controls, challenging enemies, and sci-fi atmosphere will completely immerse you within the game world. Go solo—or team up with a friend—and become the adrenaline-charged heroes of your own futuristic technothriller.