Branded Virtual Reality Glasses and 5 kinds of customers to target

Which Audiences Can You Capture With Virtual Reality?

So, you're thinking about designing branded virtual reality glasses as part of your marketing effort this year? Good decision. Sales of branded virtual reality glasses are skyrocketing. What used to be only a dream is starting to happen now. According to Statista, there are currently 171 million active VR users worldwide. This number is expected to grow by 3,000 percent in the next four years. That is virtually amazing! Your company can catch the wave and benefit greatly in the process.

So here are some useful VR applications to get the ball rolling:

1. Branded Virtual Reality Glasses Expand Customer Imaginations in DIY Situations

Just as CGI has expanded what is possible in film, VR is expanding the imaginations of what can be possible when one uses a branded virtual reality headset. Consumers can try things out and experiments with different possibilities all within the VR experience without having to do so in real life. Take planning a bathroom or kitchen renovation for example. If a consumer doesn't know how to handle the work, they can easily learn via VR.

Homeowners can use Lowe’s Innovation Labs to be trained up in the skills necessary create their new dream bathroom or kitchen. The Holoroom is a VR-enabled skills-training clinic that offers an fully-immersive environment for DIYers to "see" the improvements they want to make before even buying the materials. What will they think of next?

2. Custom Printed Virtual Reality Glasses Help Consumers Choose Their Next Vehicle

Turn on the TV lately or surf the web and it seems all you see lately are ads for cars. How does a car company - or any company for that matter - stand out from its competition? VR is the answer. By providing a "wow" virtual reality experience as part of the buying process elevates the brand because the company using VR is perceived as being high tech and more advanced than their counterparts. This is especially true in the luxury car market.

Volvo, for example, is setting the bar when it comes to branded virtual reality glasses. They are using VR to introduce new models and demonstrate the value and sexiness of their new features to consumers. Since 2014, they have been allowing people to test drive their SUVs using basic VR with a smartphone and Google Cardboard. And BMW has designed a VR experience that mimics a consumer actually driving a new BMW into their own driveway.

3. A Branded Virtual Reality Headset Is Making Getting Fit Easier

As you know, VR enables people to experience something virtually that they want to experience in real life. For fitness buffs, virtual reality is a treat. Users get to select the environment where they want to work out. This is effective because there are endless scenarios and exercisers never get bored. For example, a company called Holodia allows athletes to choose between rowing, biking, or working out in a gym. The first virtual reality gym has indeed arrived through products like Black Box VR.

4. Branded Virtual Reality Glasses Are Enticing People to Book Exotic Vacations

Imagine being able to stand in a hotel room in Tahiti, or Fiji, or on the Greal Wall of China. Frequent travelers are catching the VR bug by participating in VR experiences developed by properties like Shangri-La Hotels & Resorts. Using virtual reality, this luxury hotel chain lets prospects download and "see" a 360-degree video of its videos of various properties located in Asia Pacific. In addition, a product called VRoom, developed by Marriott, lets guests use a Samsung Gear VR headset to view "VR postcards" in the privacy of their hotel room. They are helping people become early adopters.

5. Custom Printed Virtual Reality Glasses Are Not Age Discriminatory.

In fact, every generation from Baby Boomers, to Gen Yers, to Millennials are getting into the VR act. Everyone likes to imagine new things and enjoy new experiences without having to take a risk or pay for something they are not sure that they want to buy yet. Virtual reality, of course, makes this type of exploration possible. Talk about customer engagement! By using branded virtual reality glasses, your company can introduce prospects to the value of your products and services in a fun, immersive and highly effective way.